The Saudi Arabian readymade garment industry is valued at about $4 billion, 90 per cent of which is imports from foreign markets. Roughly 10 per cent of the total value of Saudi consumer spending goes on garments and footwear and the figure continues to rise as population and income grow.
The garment industry in Saudi Arabia is still taking its first steps and is expected to come under fierce competition from global brands that will enter the market soon. The kingdom’s recent decision to allow foreign investors to venture into the local retail market could usher in major changes in the market and encourage local manufacturers to offer more competitive products in terms of quality and cost.
Women’s garments account for 54 per cent of the market and baby wear accounts for 15 per cent, while men’s garments make up only six per cent of the market. 60 per cent of textile sales occur during the months of Shaaban and Ramadan in preparation for Id.
The Saudi Arabian apparel market is heavily reliant on imports especially when it comes to fabric, cloth, accessories and readymade western clothes. There has been a shift toward branded apparel sold through international retail chains. Sales of branded apparels are estimated to be around 25 to 30 per cent of total apparel sales.
