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Scoop London to preview SS26 Cruise collections from global designers in July

  

Scoop, the UK’s leading contemporary fashion and lifestyle trade show, will return to London from 13-15 July 2025 with an exclusive preview of Spring/Summer 2026 Cruise collections. Hosted at Olympia National Kensington, the show will feature over 200 premium fashion, lifestyle, home, and beauty labels, setting the tone for the upcoming resort season.

Curated by Scoop Founder and Managing Director Karen Radley, the event promises a refined showcase of effortless luxury and modern elegance, featuring both established names and rising design talent. Among the international highlights is Athens-based Devotion Twins, whose intricate craftsmanship and luxurious fabrics define its chic resortwear. Fellow Greek brand Haris Cotton unveils its SS26 collection Aegean Reverie, inspired by the Cyclades, blending painterly prints with natural textures in breathable linens.

Ro’s Garden, a new brand by designer Roberta Freymann, will make its Scoop debut with vibrant kaftans and dresses influenced by global travels. Thessaloniki-based Sorena brings its sustainable, handmade accessories and resort-ready apparel, combining Greek style with practical elegance.

Australia’s Oneseason offers breathable cotton pieces designed for warm-weather ease, currently available in the UK online and poised for retail expansion. UK-based Aspiga will showcase a collection rooted in artisanal craftsmanship, featuring hand-embroidered details and a sun-drenched colour palette in organic fabrics.

Karen Radley said, “This season’s Cruise collections reflect the spirit of effortless luxury and modern design that defines Scoop.”

With its intimate, curated atmosphere and a global mix of directional brands, Scoop continues to be a key destination for buyers seeking the next big trends in resort fashion and sustainable design.

 
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