Amsterdam-based fashion brand Scotch & Soda has launched a new collaborative collection titled, ‘Born to Love’ with contemporary pop artist Burton Morris.
Launched under the global brand management company, Bluestar Alliance, this collection has gone live on the brand’s website. It is also being retailed through the brand’s stores and other outlets across the US, Australia, Middle East, China and Europe.
Based on the brand’s enduring theme of love, the collection features Morris’ signature vibrant heart designs. Reimagining modern workwear with a colorful twist, the range blends single and multi-color screen-printed patches, shuttle loom designs and dynamic handcrafted look embroidery techniques.
Adding a playful touch to the garments, mini stain-stitch pocket details make each piece in the collection a wearable work of art. The collection includes structured trucker and bomber jackets, graphic tees, a matching knit set, and hoodies, complemented by accessories such as a baseball cap, tote bag, and silk scarf.
Revamping its operations in recent times, Scotch & Soda opened its first New York City store in Soho. Earlier, it had signed American singer, songwriter, and actor Joe Jonas as its first global ambassador besides inaugurating its new London store on Carnaby Street.