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Seoul Fashion Week opens, emerges as a global professional fashion fair

This is a biennial Seoul Fashion Week is being held from , October 15 to 20. It aims to excel in its role of providing up-and-coming designers with opportunities to rise as global fashion experts and turning the event into Korea’s biggest fashion festival so the public can easily experience and understand what fashion truly is.

The show aims at becoming a global professional fashion fair event. More than 130 buyers from Asia and 30 buyers from Europe and the Americas are expected to visit Seoul Fashion Week. At the Seoul Collection, the main fashion show, 42 local fashion brands will display their creations for the upcoming spring/summer season. For 24 rookie designer brands, Generation Next is a platform to showcase new talent. The Seoul Design Foundation has fully sponsored all participating designers from Generation Next.

Outside the Dongdaemun Design Plaza, 33 fashion brands will appear on runways at different venues across Seoul, including showrooms and culture complexes. For the general public interested in fashion, a mentoring seminar will take place. Fashion editors, critics and buyers will discuss influencer marketing and how to inject a fresh perspective into the fashion industry.

The film McQueen, which celebrates the life of renowned fashion designer Alexander McQueen, will be shown at nearby cinemas throughout the fashion week.