Organized by the Shanghai International Exhibiiton Management Co, from July 16-18, 2025 at the Shanghai New International Expo Centre, the Shanghai Bridal Fashion Showroom 2025 promises an unparalleled celebration of bridal innovation, featuring over 200 exhibiting brands from 14 countries and regions and showcasing more than 2,000 original new products.
This year's exhibition prominently highlights the burgeoning talent of Chinese bridal designers, with leading brands such as Wangfeng Bridal, Lafine, St.White, and Vio Wan showcasing their unique blend of cultural heritage and contemporary aesthetics.
The event also serves as a global convergence of bridal excellence, presenting one of China’s most comprehensive showcases of international design. A major highlight is the highly anticipated China debut of Ukrainian brand Lietta. The Spanish Pronovias Group will present its full luxury portfolio, including Pronovias, Vera Wang for Pronovias, and Nicole Milano. The global roster features design luminaries like WONA (Ukraine), Tralinh (Vietnam), Natalia Romanova (Russia), Eva Lendel (America), Casablanca Bridal (America), Yolancris (Spain), and Ricca Sposa (Italy), etc. This diverse lineup creates a cross-border symphony of design, from timeless elegance to avant-garde expression, setting new benchmarks for global fashion dialogue in China.
The 2025 showroom keenly observes current consumer trends, recognizing that today's bridal consumers are increasingly rational and pragmatic, prioritizing ‘value-for-money.’ The exhibition addresses this demand with a diverse range of brands and product tiers. Local designers like DaoXu, Muzi, and Perfect leverage their deep understanding of domestic needs, flexible supply chains, and cultural resonance to offer competitive pricing without compromising on design or craftsmanship.
Beyond wedding dresses, dedicated zones for makeup artistry and fashion accessories will be featured. Renowned makeup artists and accessory designers will showcase their expertise and collections on-site, offering brides a convenient, one-stop experience for beauty looks and accessory styling.
