China’s edition of Child Baby Maternity Expo (CBME) was held from July 24 to 27, 2019 in Shanghai. This is the world's largest trade fair for maternity products and services for babies and children. There were over 100 big buyers and quality suppliers, agents/distributors, chain stores, e-commerce operators, hypermarkets, department stores/shopping centers and boutiques. China’s child, baby and maternity industry has changed tremendously. The consumer market is segmented, consumer demand is more fragmented and personalized. CBME China 2019 attracted delegations from 13 countries and regions, including Ireland, Australia, Russia, France, South Korea, Canada, the United States, Japan, Spain, Singapore, New Zealand, the United Kingdom, Taiwan (China) and Hong Kong (China), bringing premier products from around the world.

Cool Kids Fashion Shanghai joined hands with 130 fashionable children's wear brands from all over the world to meet new demands of stylish parents for children's wear products in the new era. This year the scope was expanded to cover natural and organic food, meat and aquatic products, natural and organic beverages, nutritional products, vegetarian products, etc. Exhibitors exhibited props and equipment, software and information technology, industrial service platforms, early education services and postnatal confinement centers, postpartum repair institutions and other service institutions of the child, baby and maternity products industry, attracting a large number of visitors for matchmaking. There were specialized zones like a fabulous mom zone, an outdoor recreation and sports zone, a fun learning zone and a smart home zone.