Shanghai Fashion Week is set to return from March 25 to 31, adapting to economic challenges while welcoming a surge of global brands. The fall 2025 edition will feature 100 brands, with EP Yaying opening the showcase. International labels such as Marchesa, Lorena Antoniazzi, Lsoul, and Auteur Studio will debut on the official calendar.
African designers will also make a strong presence, supported by the African Export-Import Bank. More than 20 brands from South Africa, Senegal, Ghana, Nigeria, and Egypt will showcase at Mode, the official showroom. The influx of brands from over 30 countries is partly driven by Shanghai’s ‘First in Shanghai’ initiative, which offers incentives for debut stores and launches.
Labelhood, the emerging talent platform, will balance cost and creativity with presentations from multicultural designers. Meanwhile, major names like Xander Zhou and Shuting Qiu will skip the official schedule.
Ralph Lauren will stage its first resee show in Asia on April 2, featuring its spring 2025 collections in a see-now, buy-now format. Additionally, Susan Fang will host an exhibition at Zhangyuan, and Fashion Asia Hongkong will spotlight 10 Asian designers.
The inaugural Sustasia Fashion Prize will announce its winner, and Authentic Brands Group will celebrate Champion’s new China partnership with Belle Fashion Group. Despite economic challenges, Shanghai Fashion Week continues to evolve, reinforcing its status as a key global fashion hub.
