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Shanghai Milano Unica records 14.7% increase in visitors

Textile products trade fair Milano Unica China VI was held in Shanghai from October 20 to 23. The sixth edition of Milano Unica saw a 14.7 per cent year-on-year increase in the number of visitors. Milano Unica featured merchandise from a wide category of textiles and accessories collections, for both men and women.

The majority of clients were Chinese, but there were also a large number of Korean, Russian and Indian visitors. Above all, this was an important opportunity  for the 127 Italian exhibitors presenting top end textiles and accessories from different areas of the country. A trend area guided clients in the selection of the latest fabric and accessory trends. A workshop provided explanations, suggestions and guidelines to better understand both the trend area and products proposed by exhibitors.

Milano Unica is fast becoming an important meeting place for intercultural exchange between two countries, China and Italy, with a strong entrepreneurial character. On the one hand, Chinese clothing collections are becoming less instinctive and focusing on collections developed using organized creative procedures, a sign of growing maturity for the market; on the other hand, the creative and quality heritage of Italian production is becoming even more essential, above all for emerging new talents.

china.milanounica.it/

 
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