Shanghai Mode Lingerie was held from October 20 to 21, 2014. This is the premium international event for lingerie and swimwear brands in Asia. It has the complete offering of intimates and swimwear. Since 2005, Shanghai Mode Lingerie has been an excellent host for 250 Chinese and international brands. The event also has shows in Paris, New-York and Las Vegas. It celebrates glamour, fashion distinction and international flair.
New events were added. At the 10th anniversary and there were several inspiring fashion shows, more than 120 organised B2B meetings with key buyers from Asia. About 60 visiting countries were represented. The show occupied 13,500 sq. mt. of exhibition space. The event showcased heritage pieces from the last centuries. The pieces depicted the history of lingerie and described in detail the fabrics used.
Among the new features for 2014 was the dedicated forum for swimwear. Leading swimwear fabric suppliers displayed their latest developments. Another was a training program on trend and brand building. This enabled customized workshop programs to be designed for individual companies with specific needs and requests.
Shanghai Mode Lingerie offered a business lounge to brands who wanted to benefit from the B2B program put together by Eurovet. It was organized in seven sectors.
www.shanghai-mode-lingerie.com/
