Achieving a significant milestone in its sustainability journey, leading global online fashion and lifestyle retailer, Shein has developed a new polyester recycling process in collaboration with the Donghua University.

This innovative process offers enhanced flexibility compared to existing Shein recycling methods. It can effectively process a wider range of materials, including pre-consumer polyester waste, post-consumer textile waste, and even recycled PET bottles. This expanded feedstock range not only improves sourcing efficiency but also enhances the cost-effectiveness of the recycling process.

To scale this technology, Shein will collaborate with select partner fiber manufacturers to transition the process from a laboratory setting to a larger-scale commercial production facility.

Leonard Lin, President, EMEA, Global Head-Public Affairs and General Manager – Singapore, Shein, says, the company is committed to leverage innovation and technology to address industry-wide sustainability challenges.