The inaugural Shift menswear platform has seen a resounding success, selling out its debut edition in just four weeks. Featuring renowned brands like Michael Kors and Fratelli Rossetti, the Yada Hall in Amsterdam was filled to capacity.
However, due to overwhelming demand and the availability of additional space at the venue, Shift is expanding. The Glass House, a 500m² light-filled space, will be incorporated, allowing for more brands and a more diverse showcase.
Shift's international growth is driven by collaborations with experienced representatives in Belgium, Germany, and Italy. These industry experts leverage their networks to attract leading menswear brands, enhancing the platform's global reach and the quality of its offerings, community, and events.
Preparations for the summer edition are underway, with early registrations already received. The exact dates for the summer edition will be announced in January 2025. Shift will take place on January 26th and 27th, 2025, at Taets Art and Event Park, Zaandam.
