"Attracting over 825 exhibitors from over 25 countries and regions, including Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel and Columbia, SIUF, held from April 19 to 21, 2017, garnered tremendous response. Spread across 73,000 sq. m. in six halls, the show presented global brands, suppliers, manufacturers in the intimate apparel industry, hosting around 130,000 visitors. As per the organizers, the show garnered in a total turnover of 5.3 billion Yuan, growing at 12.8 per cent, compared to last year."

Attracting over 825 exhibitors from over 25 countries and regions, including Mainland China, Hong Kong, Taiwan, Japan, Indonesia, Germany, France, Italy, Israel and Columbia, SIUF, held from April 19 to 21, 2017, garnered tremendous response. Spread across 73,000 sq. m. in six halls, the show presented global brands, suppliers, manufacturers in the intimate apparel industry, hosting around 130,000 visitors. As per the organizers, the show garnered in a total turnover of 5.3 billion Yuan, growing at 12.8 per cent, compared to last year.

The vibrant cultural program encompassing fashion shows, design contests, awards, trends forum and super model contests, showcased the best of China's lingerie and apparel trends. A wide range of fashion shows by Embry Form, Invista, Rui Fashion, Oleno, Muse’s Allure, ‘JiXiangZhai’ were orgained. The highlight was the ‘SIUF 2017 Super Model Talent Competition’ which saw 36 super models from all over the world. The jury included show directors of Victoria’s Secret Fashion Shows, Hamish Hamilton (2003-2015) and Rene Celestine (2016), Chinese singer, Weiwei Tan, Jos Berry, Founder of Concepts Paris, Francesca Spinetta, CEO of Intima Group and Jason Paul McCarthy, Director of AAS at Parson School of Design.

Trendsetting discussion on topics encompassing material to distribution around underwear industry took place with at the ‘China international underwear summit’. In depth analysis on topics like ‘new materials, technology and new trends’, ‘transformation innovation connection’ and ‘how e-commerce can help your business grow’ were discussed to support all industry players in growing business and exploring new market.

The organisers

“It was wonderful to celebrate this milestone of 12 years of SIUF. When we look back on the market changes over the past decade we are encouraged about the challenges ahead for the next decade with value, technology and sustainability at the forefront. We will carry on with our expertise in the intimate apparel industry to build bridges across the whole supply chain,” said Fengwei Zhang, CEO, Shenzhen Shengshi Jiuzhou Exhibition, Founder of SIUF. SIUF 2017 was supported by Shenzhen Underwear Association (SUA), Guangdong Province Textile Association, China Knitting Industrial Association, Xinyi Foundation, Taiwan Textile Federation, HKIAIA as well as Gesamtmasche.

The joint trade fair SIUF, also known as ‘China (Shenzhen) International Brand Underwear Fair & Shenzhen International Underwear OEM / Materials and Fabrics Fair’, has been the most influential fairs in Asia. SIUF 2018 will be held from April 19 to 21 at Shenzhen Convention and Exhibition Center.