Skechers has roped in Spanish football star Isco Alarcón, currently playing for Real Betis Balompié, as its new brand ambassador. Alarcón will help boost Skechers’ presence in Spain and beyond by sporting Skechers Razor 1.5 Elite boots on the field and featuring in the brand's marketing campaigns.
A great football player with a significant track record, Alarcon’s record fully aligns with the brand’s profile and will help players across Spain and Portugal discover Skechers Football and the signature Comfort That Performs offers by its boots, says Txerra Díaz, Country Manager, Skechers Iberia.
A top midfielder, known for his time with Valencia CF, Málaga CF, and Real Madrid, where he won five UEFA Champions League titles, Alarcon joins other Spanish footballers wearing Skechers boots, including Iker Losada (Celta), Antonio Sánchez (Real Mallorca), and Pere Milla (Espanyol). Other top athletes wearing Skechers Football boots include Baris Alper Yilmaz (Turkey), Mohammed Kudus (Ghana & West Ham United), Oleksandr Zinchenko (Ukraine & Arsenal), and Anthony Elanga (Sweden & Nottingham Forest).
Since launching its football division at the start of the 2023/24 season with Bayern Munich striker Harry Kane, Skechers has quickly grown its presence in the sport. The Skechers Football range includes three Elite styles for men and women, and a line of Academy boots for all skill levels.
