The growing adoption of smart products by professional athletes to optimize performance level and prevent potential injuries is anticipated to drive smart clothing market across the globe. Sports associations are heavily spending on these products to eliminate the possibility of injuries.
Rising awareness associated with fitness coupled with the demand for monitoring body activities such as blood pressure and heart rate is expected to catapult the smart clothing market demand.
The launch of products with advanced specifications such as tracking muscle activity offers lucrative opportunities. Moreover, other features include reduction and prevention of sports injuries resulting from improper warm up and exertion. Increasing adoption for sensor-enabled products eliminates the use of smart wearables for specific functionality.
Smart jackets can control the mobile device of the user followed by features such as one tap answering and rejecting calls and connect to music and camera services. The smart T-shirt segment is predicted to grow significantly owing to the data offered by these products such as perspiration rate, heart rate and muscle engagement which are analyzed for increasing the efficiency of the wearer. High adoption of smart uniforms in military and defense applications is expected to drive industry growth.