Swiss sportswear brand On has appointed Laura Miele as its independent board member, where she will also serve on the audit committee.

Currently engaged as the President, Electronic Arts-Entertainment and Technology, Miele oversees the company’s portfolio of licensed and owned IP, along with the its central development services and CTO organisations. 

Before assuming this role in 2023, she served as the Chief Operating Officer of EA. Over the past few decades, Miele has played a pivotal role in executing several complex structural transformations at EA, including leading the company’s shift to digital delivery, expanding into new consumer demographics, and actively growing EA’s player network.

In addition to her role at EA, Miele has been involved in managing commercial, creative, and central technology teams. She served as a governor of the British Film Institute in 2022 and is a member of the Paley Media Council and the NAACP Entertainment Advocacy Council. She also serves on the Advisory Board for The Game Awards and previously held a position on the board of the Silicon Valley Community Foundation.

Founded in the Swiss Alps in 2010, the brand On, has since expanded its presence to more than 60 countries.