Renowned for its performance meets craft styles, iconic Italian sportswear brand Fila is set to its launch its operations in Malaysia. Known for its distinctive design and commitment to excellence, Fila is set to make a significant impact in the country with its launch of a curated lifestyle apparel and footwear collection, including dedicated collections for trending sports like pickleball and tennis.
FILA opened its first store in Malaysia at Pavilion KL on November 29, 2024, followed by the launch of its flagship store at Sunway Pyramid on December 11, 2024. These store openings mark a significant milestone in FILA’s retail expansion in Malaysia, bringing Italian-inspired style to a wider audience. A third store at IOI City Mall is set to open on December 18, 2024, further strengthening FILA’s presence in the local market.
Known for offering high-quality, stylish products, Fila blends fashion-forward designs with functionality. The brand delivers versatile apparel and footwear that transition effortlessly from sport to everyday wear.
The Tennis Club Collection is an example of Fila’s commitment to creating bold and stylish pieces. Featuring modern details and sleek designs, this collection adds a fresh, vibrant touch to sportswear. The Targa Club shoes, a standout in the collection, combine comfort with Italian-inspired style, making them perfect for both on and off court.
Fila has also launched the Fila Hunt interactive challenge. Spot the FILA-wrapped train on the Kelana Jaya Line LRT, scan the QR code inside the train and collect all four FILA QR codes—Blue, White, Red, and Black to unlock exclusive prizes.
