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Spring Fair 2025 opens with energy and innovation at NEC Birmingham

  

Spring Fair, the UK’s largest retail trade show for Home, Gift & Fashion, kicked off today at the NEC Birmingham, marking its 75th anniversary with a buzzing atmosphere and a record-breaking number of exhibitors. Thousands of retailers, including major names like John Lewis, M&S, and The Range, flooded the event to discover new products and trends for the upcoming year.

The opening ceremony, led by Laurence Llewelyn-Bowen, set the tone for the show. He highlighted Spring Fair’s pivotal role in shaping the future of retail, saying, "This is where the world will change for retailers and brands in the next two decades."

With over 1,500 exhibitors, including 400 first-time participants, the event celebrated its heritage while embracing innovation. New attractions included interactive elements like the immersive Buyers Lounge and a new anniversary fragrance. Moda x Pure, a collaboration with Pure London, debuted as a dynamic fashion destination, offering a rich mix of content and styles.

Exhibitors reported strong engagement. Beevive's co-directors, Jacob Powell and Faye Whitley, noted record orders, while Seedball’s Emily Atlee called Spring Fair the "most solid and important show" of the year. Retailers appreciated the variety and the opportunity to meet suppliers, with buyers also flocking to the new immersive Buyer Lounge, designed to appeal to all five senses.

The event’s content sessions featured prominent figures like Rachel Henderson and Laurence Llewelyn-Bowen. Henderson shared strategies for creating striking brand imagery, while Llewelyn-Bowen discussed the power of independent retail and design in today’s market.

The day concluded with the 75 Years of Excellence Awards, celebrating the retail community’s enduring innovation. Soraya Gadelrab, Event Director, expressed excitement for the continued success of Spring Fair, stating, “We’ve welcomed more exhibitors and buyers than ever before, and we look forward to the coming days of inspiration and collaboration.”

 
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