UK’s premier trade show for home, gift, and fashion, Spring Fair has announced the 12 winners of its ongoing collaboration with retail magnate Theo Paphitis and his celebrated #SBS Small Business Sunday initiative. The fair is scheduled to be held from February 1 - 4, 2026, at the NEC Birmingham.

Since their partnership began in 2018, Spring & Autumn Fair, in partnership with #SBS, has provided crucial support to over 70 small businesses. This support comes in the form of invaluable exposure to thousands of retail buyers, offering a significant platform for growth.

A champion for small businesses A renowned retail entrepreneur and staunch advocate for small businesses, Theo Paphitis, says, every year, we offer our winners more and more opportunities alongwith an opportunity to win 12 free stands at Spring Fair. This allows them to garner attention for their business and find new paths to growth.

Meet the inspirational winners

The 12 new inspirational winners represent a diverse array of innovative products and services:

• Pickle: A charming, Founded by Claire, a mother of four, in 2016,UK-designed clothing brand Pickle offers stylish garments for babies, kids, and adults.

• Little Moments Melts: This company creates calming ambiance through scent, offering hand-poured wax melts and home fragrances crafted with natural ingredients and thoughtful design.

• Floral Lifestyle: Inspired by nature and sustainability, Floral Lifestyle curates eco-conscious gifts and lifestyle products designed to bring joy and mindfulness into the home.

• The Bridgefield Candle Company: Blending luxury with craftsmanship, Bridgefield Candle Co produces hand-poured candles using vegan-friendly soy wax, featuring sophisticated fragrances and stylish designs.

• GoGiftid (RYG Ltd): GoGiftid provides a unique QR code-based gifting experience, enabling users to pre-purchase thoughtful gifts that recipients can conveniently redeem later.

• Boom Sauce: An award-winning hot sauce brand, Boom Sauce brings flavor, fire, and personality to kitchens across the UK with its handcrafted sauces made from fresh, high-quality ingredients.

• The Stable Soap Company: Handcrafting artisanal soaps and skincare products using natural, sustainable ingredients, The Stable Soap Company celebrates wellbeing and the essence of the English countryside.

• Jo Couch: An illustrator and designer known for her playful, bold artwork, Jo Couch creates vibrant prints, stationery, and homeware full of color and character.

• Handmade by Tinni: Pioneers in sustainable textile jewelry, Handmade by Tinni transforms bold colors and organic cotton into wearable works of art with a joyful, maximalist twist.

• Marbec Village: Marbec Village creates metro-themed products inspired by the dynamic urban landscapes of some of the most iconic locations in the UK, each with its own distinct personality and style.

• Lucy Miller: Lucy Miller combines contemporary design and heartfelt messaging in her range of prints, homeware, and stationery, all carefully made in the UK.

• Nantwich Gin: Distilled in Cheshire, Nantwich Gin blends heritage with innovation, crafting premium gins using traditional botanicals and a spirit of local pride.

A Platform for discovery and growth

Soraya Gadelrab, Event Director, Spring Fair, adds, every year, the #SBS Village receives the most fantastic reception from buyers who love to discover the next generation of businesses and innovative products. It is an honor to announce the twelve talented winners, and we look forward to championing them at the show.

For 75 years, Spring Fair has stood as the UK's leading retail trade event, uniting home, gift, and fashion buyers and suppliers of all sizes from across the industry to foster new business opportunities. As an essential meeting place for the retail sector, Spring Fair’s expertise provides an entire community of retailers with unmatched product diversity and inspiration. Buyers will have the chance to see, touch, and experience thousands of the latest products across four key destinations – Home, Gift, Moda, and Everyday – and thirteen definitive sectors.