Parent company of PFAFF, Singer and HUSQVARNA Viking sewing brands, SVP Worldwide has launched three new PFAFF sewing machines: the Creative Expression 750, Quilt Expression 725, and Expression 715. These machines combine precision engineering, cutting-edge technology, and the timeless craftsmanship PFAFF is known for.
The new models will be available for purchase beginning August 14, 2025 on PFAFF.com and at authorized PFAFF Dealer locations across the United States and Europe. Expanded global distribution in Latin America and Asia Pacific is planned throughout Q3 and Q4 of 2025.
The new expression series machines showcase advanced features tailored to both serious hobbyists and professional sewists. All models offer built-in connectivity to the Creativate digital platform of creative tools; large color capacitive touch screens for an intuitive, modern sewing experience; automatic needle threaders eliminate threading frustration and exclusive PFAFF stitch techniques for distinctive embellishments.
The creative expression 750 and quilt expression 725 also feature adjustable laser sewing guidance, enabling users to achieve unmatched accuracy for complex projects
