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Sri Lanka draws up strategy for entry in Chinese markets

Sri Lanka’s Export Development Board (EDB) has drawn up a new entry strategy for the Chinese market to pre-identify products using an international consultancy firm/consultant, as most of Sri Lanka’s SMEs fail to complete export orders to China.

This was due to the miscommunication and lack of negotiation skills of Sri Lankan SMEs. Thus, the EDB has decided to acquire the services of a consultant this year to identify potential products with a proper market analysis as well as to match Sri Lanka SMEs with suitable trading partners in China to export their products.

The EDB has already called for quotations to recruit the consultant to implement the entry strategy.

Sri Lanka has the possibility to reduce non-traiif-barriers such as quarantine to China through Asia-Pacific Trade Agreement (APTA) and boost exports even prior to the proposed Sri Lanka-China FTA.

 

 
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