With many established brands sourcing from the country, Sri Lanka is aiming to be the leader in swimwear market. The country is well on the way to becoming the swimwear destination of the world. At one time, Sri Lanka was known for T-shirts, jeans and intimate apparel. Now the island is planning a swimsuit fashion show on August 7 and 8. The aim is to be the number one swim show in the world and showcase its designers and supply chain partners and Sri Lanka’s destination as one of the most beautiful beach spots in the world.

Swimwear is strategic to Sri Lanka in terms of both fashion consumption and manufacturing. The aim is to compete with top swimwear shows in Miami, and Sao Paulo. The island is armed with technologies like bonding, flocking and laser cutting. With a well-developed supply chain, Sri Lanka is poised to meet orders faster, unlike in the beginning, when materials had to be brought from China or Vietnam.

This ability cuts down lead time by almost half. Swimwear is seasonal and it is not possible to plan much ahead. It’s necessary to design and plan closer to the season.