Nordics live is in the forefront of sustainability and now ‘Velour by Nostalgi’ has the label to prove it. The Swedish menswear brand received a Nordic Ecolabel license for its Svanen jeans. This means that the particular jeans meets 99 per cent of the demands of Nordic Ecolabel.
Launched in 1989, the Nordic Swan Ecolabel serves as the official Nordic Ecolabel given out by the Swedish government through a non-profit and state-owned organization called Ecolabelling Sweden. The label strives to help consumers shop with the environment in mind and bolster sustainability.
Benefits of the denim include no dangerous chemicals, toxins, endocrine disruptors, or heavy metals, better working environments for factory workers, less production pollution, and better fabric. Velour by Nostalgi debuted in producing sustainable denim in August 2016. Per Andersson, Founder of Velour by Nostalgi said his company wants to offer and help end consumers make better and more sustainable choices. The Svanen Ecolabled jeans come in five washes and two silhouettes, a loose 90s fit and a regular fit. They will be available online starting from February 13.