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Taiwanese brand Baosheng’s July sales up 21 per cent

Baosheng’s July sales increased by 21.9 per cent. For the seven month period to July sales increased 19.7 per cent. The international gross margin increased by 22.9 per cent. For the first half of the year Baosheng’s net profit rose by 39.3 per cent in China and sales rose by 19.4 per cent.

Baosheng is a Taiwanese sporting goods retailer. For the first half of the year revenues of Yuyuan, which owns 62.2 per cent of Baosheng, grew by 6.32 per cent. Its sales increased by 3.2 per cent in July. For the seven month period sales were up six per cent. In the first half of this year, Yuyuan’s net profit increased by 10.52 per cent. Earnings per share increased by 12.47 per cent.

The Yuyuan group faced many adversities, especially the US threat to impose tariffs on shoes made in China, and therefore many customers changed their purchasing strategies, which accelerated the group’s adjustment of production capacity. At the same time, the group faces fluctuation of customers caused by the more flexible purchase method and the change of consumer preferences. Although China’s retail industry has slowed down in the first half of the year, and especially the apparel industry, whose growth rate has dropped by 620 basis points, the sports industry is thriving.

 
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