Launched by ABFRL, the modern Indian man's wedding wear brand, Tasva has unveiled its flagship store in Pune in collaboration with renowned couturier Tarun Tahiliani.

Spanning 2,400 sq ft, the new store underscores Tasva's dedication to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience.

Designed to offer an immersive experience, the store resonates with the evolving tastes of India's cosmopolitan men. It blends heritage-inspired aesthetics with contemporary sophistication, reflecting Tasva's vision of redefining modern Indian menswear.

Showcasing Tasva's festive collection, the store features stunning kurta sets and bundis, with vibrant screen prints and modern silhouettes adding a fresh twist to traditional attire. The wedding collection offers luxurious sherwanis, achkans, Indo-Western outfits, and bandhgalas, crafted from opulent fabrics and detailed with intricate embroidery.

Ashish Mukul, Brand Head, Tasva says, every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering clients a unique Tasva experience. With highly trained stylists providing personalized advice and assistance, the Pune store ensures an unmatched retail experience.

Tarun Tahiliani, Creative Director, Tasva shares, the brand reimagines Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire. Every garment designed by the brand is meticulously crafted to provide a sharp, refined silhouette while ensuring effortless movement and comfort.

With a growing presence in major cities across India, Tasva continues to set new standards in premium ethnic menswear, offering garments that celebrate tradition, craftsmanship, and modern sophistication.