To redefine the conventional limits of denim while spearheading eco-conscious initiatives in 2024, Twin Dragon Marketing Inc (TDMI) plans to showcase its Cashmere Denim collection at Kingpins Amsterdam from April 24-25, 2024.
Launched earlier this year, the Cashmere Denim line comprises garments crafted from 100 per cent recycled polyester fibers. It boasts a dtex finer than cashmere for a plush, opulent texture, describes Stephanie Poon, Director-Marketing and Merchandising, TDMI. While the collection doesn't contain actual cashmere wool, it offers the same luxurious softness and comfort, uniquely blended into denim.
Moreover, its anti-see-through feature ensures confidence and modesty, particularly for white clothing, while integrated ultraviolet (UV) protection and moisture-wicking properties provide coolness and comfort, even in warmer climates.
Poon emphasises. the Cashmere Denim collection embodies a commitment to sustainability. As an extension of TDMI's AtmoS concept—a line dedicated to incorporating innovative recycled fibers—the collection epitomises responsible fashion. Comprising a blend of cotton, recycled polyester, and spandex, it not only reduces environmental impact but also offers durability that stands the test of time.
For environmentally-conscious consumers, Cashmere Denim offers a guilt-free indulgence. Its versatility makes it suitable for all seasons and occasions, from daytime activities to evening events, reducing the need for multiple wardrobe changes and promoting conscious consumption.
Whether it's a casual outing or a formal event, Cashmere Denim seamlessly transitions from day to night, offering versatility without compromising style or sustainability, remarks Poon. By choosing Cashmere Denim, fashion enthusiasts not only embrace luxury but also advocate for a brighter, more sustainable future for the planet and its inhabitants, he adds.
