No industry, including fashion can be immune to the science and technology that is transforming businesses across the world. As technology continues its onward march towards greater enhancements, the world of fashion is seizing the opportunity to open up to more creative solutions – from product design to commercialization, digitalization is the way forward.
From drawing board to market
Launched in New York in 2017, SEDDI was incepted to create the best virtual-try-on (VTO) experience for fashion brands and consumers with the intent of brands trying to get it right the first time, and thus reducing returns and wastage that end up in landfills. This happened when its founder Graham Sullivan, then an operating partner in a New York private equity firm was increasingly frustrated trying to buy clothes online. SEDDI positions itself on the insight that virtual fashion as it is, can do better, as the current, buy-try-return process inconveniences most – the fashion industry loses around $450 billion annually thanks to this and the environmental damage results are 18.6 million tons of fashion waste in landfills. SEDDI’s solution is cutting-edge software the fuses science and design to reinvent how fashion is retailed to consumers. This cloud-native software is built for accurate engineering of fashion.
Unique and first
SEDDI is the fashion industry’s first 3D CAD platform. This is a unique amalgamation of science, engineering and data to create top-of-the-line virtual simulations that the fashion industry has not had access to before. The platform also makes 3D design and collaborative work of design teams, suppliers and customers easy with a cloud-native SaaS platform. The intuitive tools facilitate a next-to-no-learning curve whilst expert support is provided 24/7 online. SEDDI’s friendly API makes for seamless integration with existing 3D design software of fashion companies and their workflows. The SEDDI approach is technology first – with significant early investments, grants and research, it was able to bring together scientists, technologists, designers and futurists to work together to create its unique portfolio of products.
SEDDI’s portfolio of firsts
SEDDI’s first product, aptly named Textura has changed the way virtual fabric libraries are created and scaled. It uses AI to generate realistic digital fabrics based on real textile mechanical and optical data, machine learning and years of research into the physics of textiles. Any fabric can be uploaded into the library from any scanner on to the cloud and then tested on drape and movement on digital forms.
SEDDI’s flagship product, currently in pilot stage, is named Author. Dedicated to 3D garment engineering, it simulates the entire collaborative work of the whole fashion supply chain. It’s a cloud-native 3D CAD platform that realistically models seams, stitching, cloth and body interaction – providing a shared web environment to prototype garments, evaluate fit and make decisions together.
The SEDDI technology assists fashion brands make thoroughly analysed and informed production-ready decisions based only on digital assets. Gareth Sullivan is immensely proud of SEDDI and how it has perfected VTO that no one else could. He agrees that the VTO experience is not only complex and intricate, but also involves so many challenges that many startups tried and abandoned the quest.
SEDDI is confident that it is the game changer that will revolutionise the fashion industry as brands and retailers can engage their products directly with consumers, accumulate very specific data that changes the purchase cycle through minimum returns and wasted items.
