Lenzing invites fashion industry players to use more environmentally friendly materials like Tencel and develop a sustainable fashion business. The aim is to introduce Tencel as a basic material for clothing that can be used from natural materials. Tencel is obtained from certified protected forest trees, then processed into fiber, then spun into yarn, then made into material. Through this mainstay fiber, Lenzing wants to make big changes by embracing every stakeholder, including consumers, and in particular also has a mission to support fashion designers to develop better since both Lenzing and fashion designers jointly share positive values about the concept of sustainability to build a more advanced and responsible fashion industry. Tencel is a solution for reducing textile waste, which causes environmental pollution.

The fashion industry is one of the biggest contributors to textile waste in the world. Fabric with fiber has good air circulation, makes clothes comfortable to wear and is able to maintain moisture and skin health. In addition, fabric made of fiber has a more vibrant color, is smooth and biodegradable. A sustainable fashion industry is important for social and economic life, given the current excessive consumption of fashion products that has dominated the world.