Vibrant Terry Towel (VTT) will be held in Solapur, from September 25 to 27, 2019. The aim of the expo is to bring together a whole people involved in this sector from cotton growers and manufacturers to traders, exporters and importers on a single platform to harness marketing and export opportunities for terry towel producers and close the gap between producers and consumers. Over 200 buyers from 20 countries and 3000 domestic customers are expected at the expo. Visitors include: department stores, wholesalers and retailers, corporate buyers, purchasing agents, merchants and exporters. Participating countries include: the US, UK, UAE, Canada, Poland, Germany, Australia and France.

Solapur, in Southeastern Maharashtra, is a major manufacturer of terry towels segment. Home to handloom and power loom weaving industries, Solapur has 16,000 looms, the largest concentration of power looms in India. Some two lakh kg of towels are made in the city daily, 60 per cent are exported, mainly to Europe, Russia, the Gulf countries, South Africa and Sri Lanka. Solapur is probably the only city in the country where all the processes are done in the same premises. The units are often run by small families who work 12 to 16 hours a day to run their businesses.