The CanopyStyle initiative has reached 170 brand partners with the addition of companies Abercrombie & Fitch Co., Allbirds, ELK, Reformation and Selfridges. Now eight new companies will work with Canopy to bring their innovative technologies to market at scale, with next generation enterprises Nanollose and Tyton Biosciences joining the CanopyStyle initiative.

All these partner brands will eliminate their use of Ancient and Endangered Forests, as well as advancing conservation solutions in landscapes of hope such as Sumatra’s Leuser Ecosystem, Vancouver Island’s rainforests and the Broadback Forest in the Canadian Boreal.

Over the last year, Canopy and its brand, retail and design partners have catalysed significant transformation of the viscose supply chain. Through work with producers and other industry stakeholders, companies representing 52 per cent of global viscose supply have completed the CanopyStyle Audit process, which assesses supply chain risk, recommends measures to reduce impact on forests and tracks corporate progress on innovative fibers.