Marking a significant leap forward for the apparel industry, the Lycra Company unveiled its groundbreaking Lycra FitSense® denim technology at the Kingpins Amsterdam 2024 trade show. This innovative shaping technology addresses common fit issues like the waist, thighs and rear by offering tailored support to various body types while maintaining the beloved look and feel of authentic denim.
Ebru Ozaydin, Global Strategic Marketing Director-Denim, The Lycra Company explains, this discreet and invisible solution is integrated into stretch jeans through advanced fabric construction and precise garment making. Designers can now enhance the fit and comfort in specific areas, providing consumers with a personalised experience that boosts confidence and reduces returns due to poor fit.
Steve Stewart, Chief Brand & Innovation Officer, The Lycra Company, adds, the technology has the potential to reshape the apparel industry. He also highlighted the company’s plans to debut the new technology at upcoming Kingpins events in China and New York.
In collaboration with the House of Denim Foundation and Jean School students, The Lycra Company showcased ‘Stretch Yourself #3: Denim of the Future, Designed by Gen Z,’ featuring cutting-edge designs powered by their technologies, demonstrating their commitment to nurturing talent and pushing boundaries.
Attendees at Kingpins also had the opportunity to learn about the development of bio-derived Lycra® fiber made with Qira®, a sustainable initiative set to launch in early 2025. By using field corn, this product aims to significantly reduce the carbon footprint of Lycra® fiber while maintaining its performance standards.
