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The Lycra Company joins India Fashion Forum as Fiber Innovation Partner


A beacon of fashion innovation and sustainability, The Indian Fashion Forum (IFF) convened at Conrad Bengaluru on February 21-22, with The Lycra Company standing at the forefront as the ‘Fiber Innovation Partner.’ This prestigious event showcased cutting-edge developments in the apparel and personal care industries, unveiling groundbreaking advancements and exploring the nexus of innovation and sustainability.

Rishi Suri, Business Development Director - South Asia, The Lycra Company, unveiled the latest fiber technologies, setting the stage for a discourse on fashion's future. He joined a panel discussion on Fashion Innovation and Sustainability. The esteemed panel, comprising luminaries such as Dr M M Hundekar, from Green Fashion India, Dr Sunder Balakrishnan of Natur-Tec India, Harita Choudhary Kaul from Benetton India, Mansi Lohia, CEO, Blackwatermelon, and Puneet Dudeja, Director - Business Development for South Asia at WGSN, delved into strategies aimed at mitigating environmental impact and fostering ethical practices.

As the dialogue unfolded, diverse perspectives converged on the imperative for sustainable practices in fashion. The discussion navigated through strategies, technologies, and approaches designed to reconcile innovation with environmental stewardship, resonating deeply within an industry striving for sustainability.

The event's climax, the Images Fashion Awards on February 22, saw Fabrizio Maggi, Commercial Director-South Asia and EMEA Distribution, The Lycra Company, grace the stage to present one of the prestigious accolades. His presence underscored the company’s commitment to recognise excellence and fostering industry growth.

Since its inception in 2000, the India Fashion Forum (IFF) has grown into the foremost platform for fashion retail intelligence in India. With over two decades of curated knowledge sharing and peer-to-peer networking, IFF has become synonymous with innovation, serving as a crucible for industry transformation.


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