Apparel reporter Vishnu Clothing Company (VCC) has launched a new office in Rainham (UK) to expand its business and attract more buyers. At present, the Tirupur-based 15-year-old company exports 70 per cent of its garments to the UK market and 30 per cent to other European countries.
The exporter expects the newly launched office to help the buyers and agents in the UK and European markets connect better with the company’s representatives in person and discuss possible business collaborations.
A team of seven has already been appointed by VCC at its UK office to look after this new development and make it a successful venture for the company. The exporter is Sedex- and Disney-certified and produces an extensive range of kids, women and men’s apparel. It expects 40 to 50 per cent growth in the current fiscal post the steps taken to amplify its business. Currently, the company has an annual turnover of Rs 45 crores.
The establishment of the office in the UK is a bold initiative taken by the company seeing the current challenging scenario of Indian apparel exporters in the UK market post-Brexit. Rajesh Kumar, Marketing and Merchandising Manager of the company says even though the market is sluggish, the company is positive of achieving the targets.