Knitwear garment exporters from Tirupur are keen on doing business in the wool sector. Woolmark is imparting knowledge and technical skills about Australian merino wool to manufacturers and exporters in Tirupur. The company conducted a workshop on the natural properties of the fiber with a view to up-skilling their technical expertise and a few companies had successfully developed samples of garments made from wool.

Woolmark wants to encourage manufacturers and exporters to use merino wool as a fiber and will provide them the necessary technical support. Tirupur units in turn are interested in developing fabric using this fiber throughout their supply chain. Their joint efforts are expected to help produce and position merino wool garments in a different light and drive consumption locally as well as globally.

Apart from sweaters, wool can be used in the manufacture of sportswear, T-shirts and casuals, which can be worn in both hot and cool climatic conditions.

Woolmark is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 55,000 woolgrowers.

The company hosted a fashion show in Delhi recently to showcase garments made of Australian merino wool through a farm to fashion journey.