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Toni Ruiz is the new CEO of Spanish brand Mango

Toni Ruiz is the new chief executive officer of Mango. Previously he was general manager at Mango. He joined the fashion brand as head of finance in 2015, and has been part of the executive team for nearly five years. He rose to general manager two years ago in a move that saw him assume overall responsibility for managing the business.

With an economics degree and an MBA, Ruiz spent many years at Leroy Merlin, part of Adeo, as finance chief for the Spanish market. He was also in charge of international control and planning.

Founded in 1984, Mango is a Spain-based brand. Sales in financial year 2018 were up 1.8 per cent on the previous year. But losses remained quite high, marking a third consecutive annual loss. The business is hoping to return to profit in financial 2019. Mango has an international presence in over a hundred countries. Although the group is committed to directly controlling its online operations, in 2019 it began to franchise its platform in distant countries, where it does not have its own structure, with relevant local partners. Mango centralizes all its logistics in Spain, but it has seven satellite stores that service online operations, located in the United States, Germany, China, Russia, Turkey, Mexico, and South Korea.


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