Fashion and textile tradeshow, ‘Sourced Sri Lanka’ concluded successfully with a network reception held by the High Commission of Sri Lanka on June 17 at the Royal Horticultural Hall in the UK.
Marking its debut in the UK after 22 years, the tradeshow highlighted the best of Sri Lankan fashion and textiles with 80 exhibition stalls. This unique event offered UK buyers and fashion enthusiasts a direct engagement opportunity with Sri Lankan manufacturers and designers.
The tradeshow was organised collaboratively by the Sri Lanka Export Development Board (EDB), Sri Lanka Apparel Sourcing Association (SLASA), and Joint Apparel Association Forum (JAAF), in partnership with the High Commission of Sri Lanka.
The event featured panel discussions with industry leaders, fashion shows, and the launch of ‘Your Vital Island.’
Rohita Bollogama, High Commissioner, Sri Lanka, remarks, the tradeshow launched Sri Lanka’s National Export Brand to present the country’s exports in the international markets through an integrated approach.
The new brand identity, ‘Your Vital Island,’ signifies the unique qualities of Sri Lankan products and the country's commitment to being a reliable sourcing destination, consistently delivering products that embody authenticity, sustainability, and competence, he adds.
Highlighting the significance of the event, Bollogama notes,the ‘Sourced Sri Lanka’ Road Show emphasised Sri Lanka’s dedication to excellence, sustainability, and innovation in the global fashion industry.
