A top European integrator for fashion and lifestyle brands, Tradebyte has partnered with the global e-commerce platform Shopify to simplify scaling direct-to-consumer (DTC) businesses across Europe. The collaboration introduces a new ‘plug-and-play’ integration that removes the need for extensive development work.
The new Tradebyte x Shopify App provides brands with complete control over their e-commerce operations. From their Shopify store, brands can manage over 90 marketplace connections from a single control room. This integration helps fashion and lifestyle companies streamline their operations, reduce technical hurdles, and speed up their time-to-market. This partnership directly addresses a common issue in multichannel commerce: system fragmentation, which can lead to disjointed order management, inconsistent data, and manual reconciliation. By enabling brands to leverage existing content for their Shopify stores, the integration ensures data consistency and saves a significant amount of time.
Benefits of this new app include effortless integration, centralized control and streamlined operations, real-time inventory synchronization, unified insights for smarter decision-making, scalable growth and strategic marketplace matching, faster time to GMV (Gross Merchandise Volume) Apsara Chidambaram, Head of Alliances- EMEA, Shopify states, the platform’s partnership with Tradebyte further empowers fashion and lifestyle brands on Shopify. It simplifies the complexity of multichannel growth and enables merchants to seamlessly increase their reach across Europe's leading marketplaces while maintaining centralized control.
Matthias Schulte, CEO, Tradebyte, adds, the integration eliminates the biggest headache in modern e-commerce - fragmented systems. With just one app, brands can manage their entire direct-to-consumer business, he notes adding, it enables fashion brands to grow faster, cut technical friction, and reduce time-to-online without overwhelming manual overhead. Founded in 2009, Tradebyte has been an independent subsidiary of Zalando since 2016. The company provides more than just integration, offering expertise, analytics, and steering tools to boost efficiency and provide a unified 360-degree view of operations across marketplaces, webshops, and fulfillment.
