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Tranoï trade show adopts showroom format for next edition

Parisian trade show Tranoï, to be held from September 26 to October 2, 2018 will be staged in four different venues across Paris. The traditional event - which is introducing new product categories - bolstered by a showroom format which will be augmented by a new venue; the Atelier RichelieTranoï’s classic format will feature 450 womenswear and accessories exhibitors, showcasing their collections at two venues; the Carrousel du Louvre and the Palais de la Bourse, from September 28 to October 1.

There will be some new entries, like handbag brand Nat & Nin - which is also launching a footwear range for the Spring/Summer 2019 - as well as ready-to-wear labels like La Petite Française, Tsunoda and Valérie Khalfon.

A vast majority of Tranoï's new exhibitors are the by-product of the event’s efforts to introduce new product categories. Around 30 brands will exhibit at the new ‘Summer’ section at the Carrousel du Louvre, dedicated to resort wear and beachwear, and the beauty industry will be more extensively represented too. Tranoï will also feature many scented candle and perfume brands among its exhibitors, and is now opening up to cosmetics too. It is doing so introducing a pop-up store format featuring six high-end brands; David Mallett, Le Couvent des Minimes, Saeve, Maskon, Oden and Day + which will be selling both to retailers and to the event’s visitors.

Another novelty, at the Carrousel du Louvre shopping centre, will be a sustainable design exhibition organised with students from the Paris branch of the Parsons Art and Design School.