Trident, the flagship company of the Trident Group, one of the largest vertically integrated home textile manufacturer, has been granted a patent for 'Air Rich Yarn and Fabric and its method of manufacturing' by United States Patent & Trademark Office.

The present invention describes the novel ‘Air Rich Fabric’ and ‘Air Rich Yarns’ with pores throughout the cross section of the yarn. The invention is directed at producing air rich fabrics and yarns which have high breathability, quick absorbency, easy dryability, and increased bulk. Unlike regular terry fabrics which become harsh after multiple washes, air rich fabrics (Terry) retains softness and become more bulky even after multiple washes. That is why we call such fabrics- ‘Start Soft, Stays Soft.’