Comfort, performance and luxury are key elements for Trident’s new sheet launches at Heimtextil this week. Trident’s new generation wrinkle-free finishing, creating a super soft sheet combined with comfort features such as moisture management and breathability. Air Rich yarn makes the sheeting soft and smooth. The collection was developed using a special technology that adds to the strength and the luxurious look also provide a smooth drape that lasts through multiple washings.
The Tetra Fine ultimate performance sheet provides an all-in-one offering of four key attributes: Moisture management, quick dry comfort, anti-pilling and wrinkle resistance.
NectarSoft is finished with a unique yarn and fabric treatment that helps remove weak cotton tendrils. The result is a lustrous, internally smooth and ultra-soft sheet with a graceful drape.
Hyde Park is a pure luxury collection made of 100 per cent Egyptian cotton. High 500-count construction provides strength and lustrous sateen weave. The brand is introducing products that enhance one’s bath experience with premium blends and innovation in yarn construction in their towel range.
The company in a statement said, “Today, the definition of luxury is focused more on our personal quality of life. Luxury, in its new context, is the enjoyment of the best in life.” Durasoft employs a unique innovation in spinning to create a luxuriously soft, absorbent towel with high resilience and minimal linting. Plush and thick from the start, the towels get softer and better with time. Their Tender Touch collection is crafted from a plush blend of luxury cotton, silk and Lenzing Tencel. The towels are breathable and more absorbent than a typical luxury towel as well as lustrous and silky soft. Using the mill’s Twist Management technology, the Feather Touch collection offers an extremely subtle feel as well as its eco-friendly attributes. This super thick and thirsty three-ply construction “takes our technology to the next level of luxury and sophistication,” the company said.
For the Stellar collection, Cashmere is intimately blended with cotton to produce a yarn that's naturally strong and traps moisture with a uniquely soft hand and luxurious appearance.
The North American market remains Trident’s largest trade area and it is expanding in Canada and Latin America. In addition, the company is putting a major focus on warehousing and drop ship this year as well as enhancing its design, product development and sales team in the US.