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Turkey's annual textile, apparel exports nearing $30 billion

Turkey's yearly textile and apparel exports are touching $30 billion, while $7.5 billion of this amount comes from Merter. Merter Industrialists' and Businessmen's Association (MESIAD) Chairman Yusuf Gecu recently announced the district exports textile and apparel products to 215 countries around the world.

Gecu said all medium and large textile and apparel manufacturers in Turkey have a store or showroom in Merter. There are 10,000 stores in the region and the number of people directly employed in these stores has reached 100,000. The chairman stressed it is important to reach this employment figure in a region where only the promotion and sales of a labor-intensive sector, such as textile, are conducted.

He also stated the number of employees in the production of these brands is much higher and 80 per cent of the textiles and apparel manufacturers in Merter produce outside the region. Gecu says, Turkey's average export value per kg is around $1.7 and this figure reached $15 in apparel and $5 in textile. He pointed out that they continue to work on further increasing these figures.

Turkish goods are perceived as cheaper than European and much better in quality than China’s. He stated this perception was placed in the minds of consumers particularly in Russia, Turkic Republics, African, European, Middle Eastern and Gulf countries. Gecu noted the Turkish textile industry, which closely follows all the fairs in the world and participates in events, closely monitors fashion and that this is how they can easily bring the latest trends to consumers. He emphasized that Turkey is among the few countries in the world in terms of producing quality denim jeans and knitted products.

 
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