Kigili is a textile retailer from Turkey with stores in Austria, France, Iran, Iraq, Azerbaijan, Georgia, Turkmenistan, Macedonia, Tajikistan, and China. Its overseas growth strategy is expanding with a franchise system at the moment. The company is in a search for a partner in India as it sees India as a major market with a young population of 1.3 billion, a growing middle class, a high urbanization rate and a fast-growing economy.
Kigili designs products in the countries where it operates, combining the cultural norms of the region with Kigili quality. Sometimes, it creates differentiations in colors and patterns and sometimes pays attention to the physical features of local people and applies them to the sizes of the products. For instance, men in the Far East have smaller body sizes and there is a special collection for the Chinese market. So it shrinks sizes and works on slim fit patterns.
The retailer attaches great importance to the digital world and e-commerce. Its turnover in e-commerce is growing by four to five per cent every year. It is the third largest store in Turkey in terms of e-commerce sales. It is the first men’s clothing brand to offer a shopping experience on Instastories and the Facebook store.