U.S. Polo Assn., the official brand of the United States Polo Association (USPA), surpassed the $2 billion milestone in 2022 with a record-breaking $2.3 billion in global retail sales. Operating in 190 countries, the brand has over 1,100 retail stores and a strong presence in department stores, sporting goods channels, independent retailers, and e-commerce. License Global ranks U.S. Polo Assn. among the top five largest global licensed sports brands worldwide, alongside NFL, MLB, and NBA.
The brand's growth is attributed to expanding across regions, gaining market share in mature markets like North America and Western Europe, and experiencing significant growth in emerging markets such as Asia, Latin America, the Middle East, and India. U.S. Polo Assn. aims to become India's leading casual menswear brand and a billion-dollar business.
With plans to increase its store count to over 1,500 globally, U.S. Polo Assn. entered new markets like the UK and Brazil in 2022 and will introduce an elevated brand concept in 2023. The brand's digital business tripled, operating around 50 brand sites in 20 languages and amassing 7 million social media followers.
U.S. Polo Assn. aims to reach $3 billion in sales and operate 1,500 retail stores by 2030 through strategic partnerships, authentic polo connections, and effective global marketing.