UBM’s Magic marketplace and Agenda, each proposing a range of events addressing everything from conscious fashion to the history of streetwear, will open tomorrow in Las Vegas. Spread over the Las Vegas and Mandalay Bay Convention Centers, Magic will play host to 12 trade shows, among which WWDMagic, Project Women’s and Stitch @ Project Women’s will be dedicated exclusively to womenswear.
Project Women’s is partnering with the Conscious Fashion Campaign to recognise brands that seek to work towards the UN’s Sustainable Development Goals through their production or business practices. The collaboration is the continuation of the trade show’s Conscious Collections initiative and will spotlight a broad variety of brands, including organic cosmetics label Bitchstix, female-led skate brand Doyenne and Korean upcycled accessories start-up Pleatsmama.
For the latest in the menswear industry, Magic attendees can seek out a comprehensive overview of the sector at Project, home in on the high-end luxury market at The Tents or explore branded and licensed apparel for men and young men at Magic Men’s.
Along with industry staples, Magic’s menswear shows will also feature a line-up of upcoming brands. At Project, these include Casual Scandi label Redefined Rebel and Montreal-based steel jewelry brand A.R.Z Steel, while The Tents will welcome men’s swimwear specialist Nine + Eight and North Carolina-based apparel brand Lords of Harlech, and Magic Men’s will host South Africa’s Carducci and high-end menswear label Baqchi.












