With the rising popularity of the sport, golf, many UK-based fashion brands are venturing into the golf apparel market 

Prominent amongst these is the brand Lee, a denim pioneer for the last 130 years. Known for its iconic blue jeans, Lee recently launched its Lee Golf series.

This new range features short-sleeve polo shirts, flat-front chino shorts, and 5-pocket pants designed for golfers and enthusiasts. Available at Walmart and the Lee website, the collection is priced affordably between $20 and $48. The collection combines great performance features for on the course with timeless styles for off the course, says Jimmy Shafer, Senior Vice President, Lee.

Being involved in the sport golf since 2019, DraftKings is a well-known name in sports betting and gaming technology. The company has now launched its own glof apparel range titled, the DraftKings Fairway Collection. Featuring polo shirts, quarter zips and hoodies, the collection is priced in the range of $60-$70l.  Available on the DK Shop website, this collection marks the beginning of DraftKings' foray into golf fashion, with plans to release co-branded apparel with Malbon and other golf industry brands later this year.

UK heritage menswear brand, Ben Sherman has also expanded into sports apparel with its Ben Sherman Golf SS24 collection. Blending classic style with high-performance features, the collection includes sport-fit polos, quarter-zip fleeces, and 4-way stretch tech pants and shorts, priced between $80 and $90. Ben Sherman partnered with PGA Tour golfer Denny McCarthy as an ambassador for the collection. Tim Reid, Executive Vice President - Fashion and Lifestyle, Marquee Brands, the parent company of Ben Sherman avers, the brand’s expansion into golf apparel reflects a broader trend of merging fashion with sports, catering to both professional and casual players.