The UK bedroom textiles market is set to grow by 12.5 per cent between 2017 and 2022, reveals research and consulting firm GlobalData. The report explains how retailers are successfully able to target shoppers by suggesting replacing bedroom textiles at regular intervals is an important practice to maintain healthy and hygienic sleep habits.
Sarah Johns, Retail Analyst for GlobalData explains with over a third of shoppers agreeing that they never seem to get a good night’s sleep, retailers can increase sales by emphasizing the ways in which new bedding can improve comfort and quality of sleep. The company believes retailers should also aim to capitalize on the increasingly fashion-oriented environment of the bedroom textiles space. For example, Hygge, a trend embracing Scandinavia’s minimalistic way of living, directly impacted the look of bedroom textiles in 2016 as consumers sought cosy yet minimalistic decor. ‘Lagom’, meaning ‘just the right amount’, is the next Scandinavian lifestyle trend to hit headlines, and a good example of the sort of household trend development retailers should track to stay ahead of the curve.
Johns further adds traditional bedroom textile retailers, such as department stores, need to ensure they communicate the superior quality of their products. This can be achieved through visual social media accounts such as Pinterest, which will help reach a target audience interested in home design and embrace the latest home lifestyle trends.
