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United Colors of Benetton to increase sourcing from Bangladesh


Global fashion brand United Colors of Benetton plans to increase apparel sourcing from Bangladesh. As per Fashion Network, the company will collaborate with Bangladesh Garment Manufacturers and Exporters Association (BGMEA) suppliers in Bangladesh to build their capacities in manufacturing apparel products that have higher market demand.

The RMG industry in Bangladesh has diversified focus on non-cotton and other high-end material segments, said Monica Joshi, Head-Operations, Benetton Asia-Pacific at a recent meeting with BGMEA. On the occasion, Faruque Hassan, President assured Benetton of complete support to expand its suppliers’ base and sourcing volume in Bangladesh.

Hassan further said, an increase in yarn, chemicals and other raw materials prices has pushed up production costs in garment manufacturing. The industry needs to stabilize prices and empathize with supply chain partners to make the supply chain sustainable.