Bluezone will be held on September 4 to 5. This will reinforce denim’s sense of community and discovery. This edition will be the largest yet with more than 100 international brands in the denim and sportswear categories showcasing their latest fabric developments.

The show’s overriding theme for the season, Perpetuum Blue, reflects how the denim industry is in a state of constant motion. Through trend displays, workshops and presentations, Bluezone will bring to life how parallel universes like high fashion and non-fashion are developing in the denim sector.

New exhibitors at the already sold-out show include: Desert Studio, Pizarro Wiser, Hyosung Creora and Imatex. Fashion label Atelier & Repair will also present a collection in partnership with Candiani and Lenzing. Italian denim mill Berto will present its Pianeta fabric development made with upcycled production scraps.

Pakistan-based mills will showcase sustainable inroads they’re making. Rantex will introduce an eco-color concept, while Soorty will bring its Zero Waste Water collection. Meanwhile, Naveena will present its flexible performance technology, Wraptech.

For the first time, the outdoor area around Bluezone will be used as additional exhibition space. The street festival-inspired space, called the Blue Yard, will offer a blend of old and new, showcasing a mix of vintage showrooms and exhibits that revolve around new technologies.