Global fashion brand, Urban Revivo is expanding its presence in London with the opening of a new flagship store at Westfield Stratford City. This move follows the successful launch of its Covent Garden store and is a major step in the brand's global expansion strategy.
The new store spans nearly 29,000 sq ft, making it one of UR's largest retail spaces worldwide. It joins the brand's network of over 400 stores globally.
The store's design reflects the brand's ‘urban revitalization’ philosophy with striking features like a 39-ft kinetic facade that uses LED technology and structural glass. Inside, industrial steel beams are integrated with terracotta bricks, creating a dynamic contrast. An iconic UR Prism installation transforms with the light, casting patterns that symbolize the brand's fusion of Eastern craftsmanship and Western futurism.
Leo Li, CEO, Urban Revivo, states,this opening is another major milestone in the brand’s development and it looks forward to a bright future here and across the region."
The new Westfield Stratford City store builds on UR's momentum in London, where its debut store is already a key part of the brand's strategy. The flagship is situated alongside some of the world's most well-known luxury brands, signaling UR's confidence in its ability to compete at the forefront of the fashion industry.
This latest expansion is a continuation of the brand's multi-flagship strategy, which has been successful in Asian hubs like Bangkok, Hong Kong, and Kuala Lumpur. By clustering premium locations, UR has been able to strengthen its brand authority and consumer reach.
With over 400 stores in Asia and a growing online presence in Europe and North America, Urban Revivo aims to be the world's most influential fashion brand. The company is committed to sustainable, high-quality designs and uses advanced supply chain management and technology to maintain high standards.
