US workwear brand Carhartt has launched a new women's collection for Spring 2024. Catering to the growing number of women in the trade, the collection offers comfortable and durable pieces designed specifically for their needs.
The collection was created based on direct feedback from real women, says Susan Hennike, Chief Brand Officer. It features sweatshirts and T-shirts made with innovative Tencel™ fibers, available in both French Terry and Jersey fabrics. This unique blend offers superior comfort and breathability.
The Spring collection embraces a spectrum of colors beyond the traditional pink stereotype. The peach, coral, and lilac hues add a touch of style to the collection without sacrificing functionality. Prices of this collection range from $25 for a T-shirt to $60 for a crewneck sweatshirt, making them accessible to a wide range of working women.
Further, Carhartt plans to expand its women's offerings throughout the year, introducing joggers, work pants, and other lightweight garments designed for both comfort and performance.