A brand associated with the United States Polo Association, US Polo Assn aims to reach $3 billion in sales besides expanding its storecount to over 1,500 in coming years.
The brand’s sales increased to $2.4 billion in 2023 as it continued to expand its operations across the world. It currently operates in around190 countries has over 1,100 retail stores besides numerous wholesale outlets including department stores, sporting goods channels and independent retailers alongwith an extensive e-commerce presence.
US Polo Assn currently focuses on both established markets like North America and Western Europe and emerging markets including Asia, Latin America, the Middle East, and India, The brand is recognised among the top five global licensed sports brands, alongside major entities like the NFL, MLB, and NBA.
US Polo Assn has also bolstered its digital presence, boasting 50 brand sites in 20 languages and engaging with 8 million followers on social media.
J Michael Prince, President & CEO of USPA Global, attributes the brand's achievements to the dedication of its global team and strategic partners. Despite challenges in the retail sector, US Polo Assn. surpassed its goal of reaching $2 billion in sales ahead of schedule.
US Polo Assn has also signed a landmark multi-year deal with ESPN to broadcast major polo championships globally. The brand also features in the lists of Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
